Marketing & Communications Manager

Responsibilities:

Develop and execute an integrated marketing communications strategy across PR, social media, SEO, and owned content, aligned with the company’s culture, business milestones, and brand positioning.
Own the company’s social media presence end-to-end — content calendar, community growth, engagement, and performance analytics — and grow our audience across key platforms.
Lead SEO strategy and execution, from on-site optimisation and content structure to keyword planning, driving measurable growth in organic visibility and traffic.
Craft compelling communication materials — press releases, feature articles, thought-leadership pieces, and social copy — with a consistent brand voice across all channels.
Build, maintain, and expand the Hong Kong media network across finance, technology, and digital asset publications; plan and coordinate media interviews, briefings, and contributed articles.
Lead communications for key moments such as company events, product launches, and regulatory milestones.
Safeguard and elevate the company’s brand image and reputation, including issues monitoring and crisis communications.
Track industry trends, competitor activity, and channel performance to deliver actionable insights and continuously optimise marketing efforts.

Requirements:

4+ years of experience in marketing, corporate communications, PR, or digital marketing, ideally within a PR agency, media outlet, or in-house team in Hong Kong.
Hands-on experience across multiple disciplines — PR, social media, and SEO — with a track record of growing owned channels and organic traffic.
An established network with mainstream Hong Kong media, including finance, technology, and digital asset publications.
Excellent writing and storytelling skills in both Chinese and English, with a proven ability to produce professional, engaging content.
A strong interest in FinTech, digital assets, and compliance, with the ability to translate complex topics into clear communications.
A proactive, entrepreneurial self-starter with strong ownership and the ability to manage multiple priorities in a fast-paced environment.

Responsibilities:

Develop and execute an integrated marketing communications strategy across PR, social media, SEO, and owned content, aligned with the company’s culture, business milestones, and brand positioning.
Own the company’s social media presence end-to-end — content calendar, community growth, engagement, and performance analytics — and grow our audience across key platforms.
Lead SEO strategy and execution, from on-site optimisation and content structure to keyword planning, driving measurable growth in organic visibility and traffic.
Craft compelling communication materials — press releases, feature articles, thought-leadership pieces, and social copy — with a consistent brand voice across all channels.
Build, maintain, and expand the Hong Kong media network across finance, technology, and digital asset publications; plan and coordinate media interviews, briefings, and contributed articles.
Lead communications for key moments such as company events, product launches, and regulatory milestones.
Safeguard and elevate the company’s brand image and reputation, including issues monitoring and crisis communications.
Track industry trends, competitor activity, and channel performance to deliver actionable insights and continuously optimise marketing efforts.

Requirements:

4+ years of experience in marketing, corporate communications, PR, or digital marketing, ideally within a PR agency, media outlet, or in-house team in Hong Kong.
Hands-on experience across multiple disciplines — PR, social media, and SEO — with a track record of growing owned channels and organic traffic.
An established network with mainstream Hong Kong media, including finance, technology, and digital asset publications.
Excellent writing and storytelling skills in both Chinese and English, with a proven ability to produce professional, engaging content.
A strong interest in FinTech, digital assets, and compliance, with the ability to translate complex topics into clear communications.
A proactive, entrepreneurial self-starter with strong ownership and the ability to manage multiple priorities in a fast-paced environment.